"Breast cancer has become the poster child of corporate cause-related
marketing campaigns. Countless women and men walk, bike, climb and shop
for the cure. Each year, millions of dollars are raised in the name of
breast cancer, but where does this money go and what does it actually
achieve? Pink Ribbons, Inc. is a feature documentary that shows how the
devastating reality of breast cancer, which marketing experts have
labelled a "dream cause," becomes obfuscated by a shiny, pink story of
success"
No comments:
Post a Comment